LUDEL

LUDEL is a manufacturer of an upscale clothing line targeted at males and females between the ages of 20 and 50. LUDEL not only develops the clothing line, but supports it with advertising and promotion campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. LUDEL intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness.

The key message associated with the LUDEL line is classy, upscale, versatile, and expensive but affordable fashion apparels and accessories. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, Bracelets etc.