giddyupgirl

giddyupgirl has revolutionized the traditional horse clothing industry by filling a huge gap in the market. giddyupgirl supplies the funkiest fashion and accessories for the horsey chick in Australia, England, and North America. Totally dedicated to providing girls who love horses, real fashion alternatives to traditional and conservative equestrian wear. giddyupgirl is known as the Billabong for the Horse Lover!



giddyupgirl is the inspiration of mother of three, Tammy. While watching her (then) 13-year old horse-crazy daughter at Horse Training Camp, Tammy realised there wasn't an edgy fashion label dedicated to young girls and teens with a passion for horses - most girls were wearing surf brands! After the class, Tammy chatted to the horse-loving girls about the idea of a funky fashion label especially for them. Receiving a passionate reaction to the concept, Tammy started researching her idea that afternoon.

The label is designed for young girls 6-11 years and teenagers 12-18 years. Tammy's research revealed the teenage market was screaming out for some edgy horsey fashion and younger girls wanted everyone to know how much they loved their horses without compromising on up to the minute fashion concepts. Tammy has also found her teenage range was selling to the groovy horsey 25+ age group so she has launched the giddyup line to cater for the more mature horse lover, again not compromising on fashion flair.



The current range includes t-shirts, Polo Shirts, Tank Tops, Sweat shirts, Hoodies, caps and accessories including, charm bracelets, key rings. Teenagers with horsey attitude can choose items including the Beware The Mare cap and it's signature tee, Get Bucked. Also perfect for those groovy horse-loving 25+ age group we have the sleeveless and classic polos.



The giddyupgirl label is currently distributed through approx 50 stores throughout Australia including leading saddlerys. The label is also exported to the UK and America and Canada.