Vogue Classic Sdn Bhd

The latest fashion store to hit the city, The Mail Boutique promises the latest and most chic fashion wear today off the streets of fashion capitals around the world. Fashion, fresh, here and now.

Inspired by the concept of the press delivering the latest news, The Mail aims to deliver only the latest, most current and newest fashion trends to women. There's only the freshest choices at The Mail Boutique because yesterday’s style is yesterday’s news.

The positioning of the label as a reliable channel to contemporary fashion is thoughtfully reflected in its branding concept and choice of designs. Combining the old school charm of traditional press headlines with the symbolic mannequin in its logo, collaterals and interior design, The Mail projects the warmth of comfort but with a twist of style. This concept is also clearly communicated in the brand’s website where unmistakable elements of traditional press are delicately entwined with sophisticated visuals of models in its latest fashion wear.