MeTay Advisory Services & Foreign Trade Ltd

DETAILS OF SERVICES

1.     
Market Entry Advisory:

MeTay provides
Market Entry support to companies that plan to grow, expand, or relocate their
business in Turkey. We provide all essential services required to establish a
business in a new market and assist clients with a variety of local services
including market research and industry analysis. We help clients to find local
business partners, suppliers, distributors and sales agents. If you already
have an existing product line or a distribution network in Turkey, MeTay can
provide independent assessment and advice on your distributor/agent and propose
alternatives. We work with companies effectively through each stage of their
market entry into Turkey.

Pre-Market Entry

As clients enter
new markets or develop new activities in Turkey, we assist them in
understanding the context in which they will operate and in planning their
development operations.

Services include
risk assessments and “know your environment” mappings, screening and mapping
out key contacts and targets, as well as decision and influence makers both in
the private and public sectors. This can also lead to targeted due diligence in
view of joint ventures, partnerships, acquisitions, as well as pre-transaction
analysis to define strategic objectives, identify opportunities for growth and
devise and implement a development strategy.

During Market
Entry

We coordinate
multiple aspects of market entry, with a focus on delivering results and
achieving the client's vision.

Based on sound
information gathering and verification, contact is established with a selected
number of relevant private and public actors in order to create the best
circumstances to foster the client’s relationships. We mediate contacts with
expert advisers such as law firms, tax advisers, accountants as well as
equipment suppliers, recruitment agencies, etc.

We assist in the
negotiation process and the achievement of strategic goals and the allocation
of resources to the transaction to ensure timely progress. We also coordinate
and participate in drafting the requisite information documentation, in
compliance with applicable regulations and market standards.

MeTay takes care of
all essential practicalities when relocating or establishing a new business
including local administration and bureaucracy. We recognise that there also
exist unknowns ranging from the regulatory environment and competitive
pressures. Our Market Entry services also include policy and regulatory
assessment, stakeholder engagement, third party advocacy, and advice on
corporate positioning and reputation management.

We assist our
clients in identifying the most appropriate base for their operations and
finding suitable industrial sites and/or offices. We also help our clients to
establish direct contacts with relevant regulatory bodies and local
authorities.

Advice on company
formation, such as setting-up representative offices and subsidiaries, is
available from MeTay for international companies wishing to develop
opportunities in the Turkish market. The type and structure of an incoming
company’s legal presence in Turkey will influence all aspects of its
activities. It is therefore essential that particular attention be paid to
developing the structure that will best suit the planned business activity to
be undertaken in Turkey, prior to setting up a legal entity. Also, in a highly
bureaucratic country like Turkey, it is essential to have tax advice throughout
the entire decision making process with regard to the corporate structure and
the business model.

MeTay is able to
offer additional commercial support services to companies setting up in Turkey
which wish to hit the ground running, but have yet to build up their local
infrastructure. MeTay can provide support for general and sector specific
activities including:

·        
Trade
Exhibition Support

·        
Local
Partnership and Representation

·        
Trade Mission
Organization

Post Market
Entry

As projects grow
and operations are established, continued support allows clients to identify
areas of concern as well as new opportunities, and to focus efforts and
resources on the aspects that will sustain long-term growth.

We assist clients
in the development of appropriate monitoring tools, tailored to a project and
its context, to assess effective progress and key performance indicators.  As projects evolve, we provide progress monitoring
services based on continued analysis of political and legal developments with a
view to identifying current and foreseen regulatory and environmental changes
which can represent an opportunity or an obstacle for the client, and
recommending an appropriate course of action. We are also able to represent our
clients, interim or long-term, on the board of their local company as
non-executive directors.

2.     
Business Partner Search:

MeTay offers
support to clients that are in need of identifying partners in Turkey. We are
able to scan the target market segment, identify and profile relevant business
partners, such as:

·        
Companies
that could act as distributors, agents or importers of our clients' products;

·        
Merger
and acquisition targets;

Sourcing
partners, i.e. companies that have the potential to become our clients'
suppliers;

·        
Any
other partners as specified by the client.

3.     
Business Assistance:

We are able to
assist our clients in scheduling, organising and facilitating meetings with any
potential business partners in Turkey. We offer business assistance both as a
stand-alone service and as an extension of our Business Partner Search
services. Typically our business assistance offer consists of one or more of
the following services:

·        
Scheduling
meetings with representatives of companies that our clients would like to meet
within a pre-established time frame;

·        
Preparing
the itineraries of the our clients' visits and arranging details such as
transport and accommodation;

·        
Providing
interpreting services and other linguistic support during the visits;

·        
Facilitating
our clients' meetings with potential partners in the region by drawing on our
extensive knowledge of the business environment and culture in Turkey;

·        
Identifying
key business events, trade fairs, conferences, summits or any other events
relevant to the client.

4.     
International Expansion Advisory for Turkish Firms:

Having worked and
lived in Europe, Africa, North America and Asia, our team leverages its
expertise, language skills and cultural understanding for our client’s success.
We work with our clients to map out their motivation and goals to expand
outside the Turkish Market as the initial step. Our approach involves:

·        
Analysis
of our client’s capabilities, strengths and value proposition

·        
Identification
and pre-qualification of potential target markets and customers by geography

·        
Identification
of potential strategic and tactical partners

·        
Contacting
the target companies and facilitating dialogue with our clients

·        
Supporting
our clients during contract negotiation and signature

5.     
Environmental, Social & Governance (ESG) Advisory

Environmental,
social and corporate governance, also known as ESG, refers to the three main
areas of concern that have developed as central factors in measuring the
sustainability and ethical impact of an investment in a company or business. MeTay’s
comprehensive ESG Advisory service is available to both potential investors and
companies looking for investment and/or partners. The highlights of our EGS
service is listed below and can be tailored-made to suit the requirements of
our clients:

·        
Assess
and strengthen an organisation’s social, economic and environmental performance
by preparing credible and qualified sustainability reporting

·        
Provide
compliance audits concerned with non-financial data process monitoring including
ESG reports for contracts, regulations, internal control, and corporate
governance processes

·        
Provide
initiatives aiming to explore how investors can work together with
entrepreneurs, companies, and regulators to enhance corporate transparency and
ultimately, performance on ESG issues and to encourage responsible long-term
approaches for responsible investment

·        Provide
an increased transparency on ESG issues, which contributes towards a better
understanding of how sustainability is linked to economic value, and a
consequent change in corporate behaviour towards ESG matters

·        
Enhance
the competitiveness of companies by implementing more socially responsible
management practices generating higher levels of trust in business and its
leaders

·        
Assist
companies in achieving higher efficiency by prioritizing sustainable
development and deciding how to integrate sustainability into strategic
decision-making

·        
Shed
light on opportunities that the firm is facing including but not limited to
increased efficiency through water and/or energy management

·        
Help
companies manage reputational risks within the supply chain by preventing human
rights violations and by identifying undetected bribery and corruption
activities

·        
Achieve
an increase in the implementation of ethical practices by firms by improving
managerial credibility within society

·        
Provide
more efficient supervision of managers by boards of directors by improving the
monitoring effectiveness of corporate boards

·     Help increase investments
in employee training hours and training costs