Sovereign Ottica (PTY) LTD

We endeavor to provide our customers with superior service using the latest technology, innovative management styles and creative leadership; 

The Managing Director of Sovereign Ottica has been in the Optical Industry for over 16 years. His diverse experience in Optical retail / Wholesale includes working with large organizations to working in a small privately owned practice which dealt with high fashion brands.Sovereign Ottica passion has always been drawn to the fashion aspect of optics. In recent times Sovereign Ottica has looked to expand and take a new path in optics and distribute high end fashion eyewear from overseas to South Africa.During Sovereign Ottica time in Business they realized that the main difficulty in the industry is all leading brands could be easily bought over the internet and fake items is easily accessible and nothing was exclusive anymore.Sovereign Ottica focusing mainly on providing superior Quality and cost effective optical frames and sunglasses.

The values and principles that we hold accelerate the success of our company:

Customer Satisfaction: through fairness, transparency and respect Creativity: by providing innovative products based on our customers' need.Success: by being cost conscious and price competitive Inspired by the experience gained over the years on the field, our only mission is to provide to our clients products combining great quality with modern design Our target is to establish co-operations with Suppliers and optical chains throughout South Africa.Our flexibility can ensure satisfaction and fruitful co-operations

Our partnerships not only do we forge mutually beneficial relationships and partner independent optometrists; we keep abreast of the needs of the consumers whom we regard as vital to the total product cycle.Sovereign Ottica decided to develop the vision of the company and increasing the value through entering the eyewear market by introducing Limited and exclusive luxury brands.

Our task is to find international brands which are not available on the South African market to promote and distribute them using our experience and data base. At the same time we are planning to create our own in house brand of the sunglasses according to the taste and desires of the local market customers. Sovereign Ottica plans to distribute the eyewear globally in 2013. Our target is to establish co-operations with Suppliers and Optical chains throughout the South African borders.Our Company is dedicated to give Quality Optical and Sunglass frames to our customers / patients to add value to our clients’ bottom lines.We don’t compromise in Quality exchange for a cheaper product.

SOVEREIGN OTTICA aim to be nominated as one of South Africa’s Top Empowerment Company.

Our Target is to establish business relations with Optometrists throughout South Africa.

Discount buying for regular customers and retail stores.

All products we source must be of good Quality, manufactured in the finest factories.

We keep ahead with the latest trends by always visiting trade exhibitions.

We want to create Frames that people will wear daily and change on a daily basis.

Our main focus is QUALITY of products.

Our Mission: Provide excellent service, with high Quality Products.