effective world (Singapore) Pte. Ltd.

• Strategy - Whether its national or international, effective is always the right partner for you.
With more than ten years of experience, effective world is a preferred partner for local and international projects. Our advisory and training services are especially in demand for interface issues of internet technology and online marketing.
effective offers two ways of transferring knowledge:

effective.consulting provides mere consultancy services for e.g. requirements for content management systems or the development of a communication strategy.
 
effective.workshop, on the other hand, works out ways together with you for dealing with specific recurring tasks, hence, enabling you to perform these steps on your own in the future.

• Design - Openness, diversity, aesthetics, form and function.
Graphic design projects for marketing campaigns, information design, exhibition development and brand strategies in both new and traditional media.

Our projects are user-friendly and distinct—both graphically and typographically. Our clients' communications strategies and corporate identity form the cornerstone of our work. Our design concepts reflect the values of openness, diversity, aesthetics, form and function.

• Online Marketing - effective takes online marketing to the next level.
Every day we meet companies for whom coordinating campaigns, delivering a single unified message and getting the buy in of all sister companies involved is more than a challenge. Through effective.global.communication we help you take on the coordination of all those involved whether country managers, agencies or translators. We get people to adhere to the same objectives, accept their differences, and implement what works best for the company.
effective.global.brands is all about giving the brand maximum exposure. This means we understand your markets, target populations, and the touchpoints where you want to meet and engage your prospects. Through effective.global.brands we combine a variety of acquisition channels suited and tailored to the needs of individual markets and competitive situations. Through effective.global.brands we’ll get your name out there and generate the leads your business needs.
Of course you’ll need to measure results. effective.global.intelligence allows you measure the traffic we generate at all times. effective.global.intelligence continually monitors the feedback from the various online channels and uses it to prepare reports. It intelligently links the various data sources so that a ratio of cost to revenue ratio can be calculated.

• Technology – self clarifying, reliable and always available.
Efficient, user-friendly and thought through. These are effective’s technical solutions. The characteristic and usage of all the products share the same guiding principle “keep it simple” – without compromising the flexibility and service range. No matter if your company works locally, nationally or globally, you will always be on the safe side with effective due to the free scalability of our products.
 
In addition to the custom-developed solutions, we offer you with three standard applications that would also be customized to your individual requirements: effective.ipso, a highly efficient content management system (CMS); effective.survey, a fully adaptable, web-based tool to conduct surveys; and effective.tracking; a sales-focused web tracking system. Project planning, assistance during implementation and technical project management is being taken care of by effective.architecture

• Intercultural Competence - Why globalisation is unsuccessful in long term without intercultural competence.
The term "intercultural competence" describes the combination of willingness and ability of an individual or a company to behave in different cultures in line with the dominant social norms and thus being positively received.
With the ever-progressive liberalisation of world trade and the equalisation of the product levels, the aspect of intercultural competence gains an ever-increasing significance from a business point of view.
In the future, the decision of success or failure of global business activities will increasingly depend on the ability of a respective firm to behave “appropriately” in different cultural surroundings.
The effective Institute of Intercultural Competence in Singapore was founded on the cognition of the above stated facts. Its goal is to accumulate information about different social norms and to make them available to interested companies in various forms.