WPBeijing China Digital

Active Digital is a multi Lingual Interactive Marketing
Studio, part of WPBeijing, registered since 2005 and based in Beijing, China.

We are owned and managed by an English man, Chinese woman,
husband and wife team, our associates are a mix of highly experienced, seasoned
Chinese business professionals and creative, active, hi tech, Internet savvy,
young on line generation. 

We provide a complete Chinese Social Media Marketing service
for both domestic Chinese and international companies with business interests
in China.

Chinese Social Media is currently the hottest marketing tool
in China.
A late bloomer compared with Twitter et al, Chinese Social Media sites such as
Weibo, Renren and Kaixin have taken marketing in China
and thrust it light years ahead, to the point where Weibo is rapidly becoming
the new default on line marketing tool in China..  

Interactivity is a key factor in doing business in China today
more people are hooked on line than ever before and in China, Electronic Media
has emerged as the most popular means for customers to comment, both positive
and negative, on businesses goods and services.

Marketing in today's China you can no longer
"push" clients to your site or product, you need to "pull"
them.

Communication becomes a two way street, you are not longer talking to or
"at" clients, you are talking "with' them. They are engaged.

Of course, they can equally become "disengaged," power has shifted to
the consumer, they chose when and if to communicate with you, they also chose
when to end it. 

Digital Marketing has unlimited content boundaries and can
be extended from just You and customer, to customer and customer or multiples
of.

This provides an opportunity to interact, understand and
serve your customers needs on an individual basis. You can target and segment
your customers with extreme degrees of fineness and accuracy and provide
different content according to their precise needs.

It is no longer a "one size fits all" medium controlled by you.

It is the NEW public relations channel in China.

But Digital Marketing is more than just PR, it provides infinite
measurability, highly detailed and precise stats and metrics on your customers,
returning research insights as never before. Any research undertaken results in
extremely accurate date in real time allowing managers to predict and budget
with confidence.

Combing these two factors we can extend Digital marketing to
cover Event Management providing far more insight into how and where a site
should be designed and promoted to realise maximum customer traffic, hot leads
and ultimately increased sales.

We know this because your customers have told us!!

But digital marketing is not just a new channel, it is
different, and as always in life, there is a balance and Digital Marketing also
brings disadvantages.

Currently the problem for many businesses, including
domestic Chinese companies is finding people with the skills, experience and
knowledge to be able to exploit this effectively. Done well it can boost
customer loyalty, brand awareness and of course sales, but handled baldy or by
inexperienced pretenders, it can be disastrous.

Sadly in China,
there are a lot of the latter.

For non Chinese companies there is also the added burden of
dealing with the Chinese language.

Digital China,
provides solutions to both of these situations to international companies who
can see the advantages of striking early in the booming China On Line Market.
 Our senior director, Ms Yishan [Everlyne] Yu is currenlty leading a team
for such well known companies as VW, BMW and Guang Dong Development Bank.

We welcome enquiries from businesses interested in
the China Market as well as consultancies or marketing agencies who would be
interested in forming a business alliance with us.

Xie xie