Anjal House

We both operate in a tough, competitive environment, Our illustrious past has given us a very sound base on which to build. The acquisition of Anjal house and the formation of items Intn'l established us as an exporter & marketer of quality Product which lead and dominate their field in a variety of market segments. Our joint success depends upon our strategy for today guaranteeing our future success for a profitable tomorrow. Fundamental to this belief are two themes:



1. Diversification of effort only leads to a dilution of the strengths which we already have. We are therefore concentrating our activities on products groups where today we are strong and successful.

2. Despite the fierce competition from low quality and cheap, we have decided not to lower our standards in any way. We have not succumbed to the temptation of introducing an economy or budget range of products. We have improved our competitiveness by product re-design and critical cost-analysis. This has been achieved without sacrificing product quality and without increasing stock holding costs. Simply our products are designed and priced to ell, offering our distribution channels a reasonable profit on investment and offering the consumer a top quality product at a value for money price.



Anjal House products will continue to be distributed by the most effective channels available in any country in the world. We shall seek to improve that distribution if necessary to provide customers with the best possible service related to our ranges.



We hope that you are confident in our ability to produce the right product at the right price and that the philosophy we have adopted is right for both of us. We want you to buy our products and we wish to make it as easy as possible for you to enjoy good results from either selling or using those products. We are always happy to hear your views and receive your assistance in matching our range and service as closely as possible to your own requirements