Omar A. Balubaid Co., Ltd.

Balubaid has progressed from being a one-business company into a diversified enterprise with a single focus of maintaining stability, growth and performance. Establishment in 1952 as an automotive spare parts outlet, Balubaid has grown into a multi-disciplined and diverse operation that today includes automotive services, real estate investments, and light industrial operations. A commitment to successful growth conceived out of a vision to identify new opportunities, create new markets and expand existing businesses is supported by ambitious vertical and horizontal integration. Today, Balubaid is a strong, streamlined, dynamic business whose primary objective is to maintain market leadership in its core areas of business and develop new opportunities elsehere in an ever changing market environ.



Automotive operations represent an important core business within the group. Since the mid 1970s, Balubaid has actively partnered General Motors in the marketing of its products prior to securing the franchises for Peugeot. It markets each brand through a separate management, sales force and dealership network.



Automotive operations represent an important core business within the group. Since the mid 1970s, Balubaid has actively partnered General Motors in the marketing of its products prior to securing the franchises for Peugeot. It markets each brand through a separate management, sales force and dealership network. Balubaid's in-depth knowledge of the market has led to growth in its share of the sector. Car sales within its product portfolio have steadily progressed despite increased competition. A combination of strategic niche marketing, aggressive promotional activity and customer focussed initiatives satisfy the various needs of buyers. Togather they enhance market positioning and reinforce long term customer loyality.