SDL

We own and distribute some of the global renowned brands, and we gleam above the rest as an intelligence hub, that specializes in strong branding competency, and to manage and market these global brands.



To list two of our major flag ships brands, Denim and Brut brands, they have proven to be a mass-tige, leading brands in personal care. The following review is on Denim:



Denim

There are many reasons why customers still prefers Denim, as compared to other deodorants. One of the reasons is that Denim has a long history in the deodorant market, which today?s customers still believes that it is their favourite deodorant brand.



Launched in 1975, Denim has the following popular products: Roll On, Aftershave, and Deodorant spray. After acquiring the brand from Unilever in 2007, SDL have expanded the Denim range by introducing an additional 23 SKUs on top of the existing 11 SKUs. These additional SKUs, which include Shower Gel and Soap, will be SDL?s initiative effort to revive the brand to a younger crowd and ultimately to the new generation status!



Currently, our Denim and Brut are selling well in both Middle East, N.Africa, Asia and we look forward to your interest.

So please feel free to contact me, Andrew Toh at (65) 9694-6175 on any further queries.