Khoshrou Enterprises International

Building business in Iran

Internet has opened new doors for Khoshrou Enterprises



Majid Khoshrou, managing director of Khoshrou Enterprises, Mashhad, Iran, has a love of technology, which has fueled the growth of his business. The Internet and e-mail have put him in contact with suppliers and customers around the world. Khoshrou Enterprises supplies businesses with minilabs and accessories, and also supports 12 minilabs in Iran. Khoshrou found one supplier located in Hong Kong via the Internet and made a deal electronically. "It was great for us, and it saved us the trip," he said. "We couldn't do business without it.

"Using e-mail, we are also supplying our clients with information. It's a revolution for us. Imagine how long it would take to send a fax to 100 people." The expanded business, however, has translated to many long days for Khoshrou, who typically works from 8:00 xxxxx until 10:00 or 11:00 xxxxx

"I can't use the Internet at work properly, so I go home and use my laptop, and the work really begins. I'll surf and surf," he said. E-mail came in handy on a recent trip to Hong Kong and China, where Khoshrou received updates on happenings at home. The company imports items from many areas, including Europe, the United States, Japan, China and Hong Kong. It's a family business that dates back 40 years, although Khoshrou has been running the supply side of the business for 10 years. He recently joined PMA to keep up on the latest technology and industry trends. The company offers a complete package for the new minilab owner, from equipment to tips and assistance on decorating the store. "We give logos and tell them what they need, what items they should purchase, or what they need to order."

The company offers new minilabs from China and is the sole supplier in the area for Shanghai Sophia Electron Machinery. In 1998, the company equipped about 25 minilabs in Iran.

"We created 25 jobs for people who wanted to have them,"