VAMS Technologies and Consultant

Medical Market Consulting will evaluate your product or technology, investigate your new business opportunity and provide invaluable information that will increase your chance of success and reduce your risk of failure.



Medical Market Consulting conducts Voice of the Customer research (VOC) gathering information form your customers (physicians, nurses and hospital personnel.) We conduct Bulletin Board Focus Groups (internet), on-line surveys, one-on-one interviews and traditional focus groups. The specific technique will be determined by your research goals in order to ensure quality outcomes.





Medical Market Consulting provides sophisticated marketing services to the medical community. For more than a decade we have specialized in market research, market planning, product development, strategic planning, marketing communications and new business development geared to the needs of leading medical device manufacturers, medical companies and independent medical practices.









Our clients live in a highly charged, fiercely competitive environment. It is essential that they get to market quickly and cost effectively with products that have a high probability of success. Medical Market Consulting has proven time and again to be a key business partner because:



We are focused exclusively on the medical and health care markets



We have extensive medical, clinical, and health care experience



Our senior management conducts all marketing activities on your behalf



We are capable of evaluating prototype devices in the field (simulated surgery, laboratory)



We work directly with surgeons, physicians, nurses, hospital and health care professionals





Medical Market Consulting is a woman-owned business certified by the National Women Business Owners Corporation. We are members of MassMEDIC, Qualitative Research Consultants Association (QRCA) and the NH Biotechnology Council.



Medical Market Consulting offers a wide range of marketing services to meet your many business challenges and opportunities.



Assess Market Need

Define Target Market

Investigate Market Conditions

Determine Barriers to Market Entrance

Quantify Market Potential, Market Mix

Investigate Competition





Complete a Market Analysis

Formulate a Promotional Program

Investigate Competition

Develop a Distribution Plan

Identify Proper Product Positioning

Forecast and Project Sales

Develop a Marketing Strategy

Create a Marketing Action Plan







Select test sites and/or physicians for product

evaluation



Meet with physicians/surgeons to discuss procedural

and product requirements



Gather feedback on product concepts or prototypes



Conduct in-hospital or in-surgery product evaluation



Write product evaluation and product requirement

document



Investigate new markets

Research new technologies

Identify existing companies in the market

Compare competitive products

Identify potential mergers and acquisitions

Develop a strategic business plan

Investigate future technologies





Identify competitive companies

Investigate competing technologies

Research competitive product positioning

Identify goals and direction for competitors







Investigate the image in the marketplace

(customers, competitors, potential new customers) of the company and its products



Understand the perceived likes, dislikes, advantages and disadvantages of products and services



Learn how your customers feel about you and your competitors



Uncover product and service improvements desired by customers



Develop a corporate image campaign



Prepare corporate communication materials (newsletters, prospectus, corporate brochure)





Identify concept and purpose statements

for advertising, media and public relations materials



Create sales and promotional messages and

marketing concepts



Design and develop the artistic component to portray the messages



Develop product brochures and catalogues, direct mail, advertising, sales collateral materials



Prepare a comprehensive advertising and

promotional plan







Below is a sample of actual projects completed by Medical Market Consulting. We believe strongly in client confidentiality and will not reveal specific client information.



Market Research/New Business Development

This medical instrument company needed to make a go/no go decision on purchasing a new technology and hired us to investigate the potential market. We conducted classic market research to determine the market potential and interviewed 25 thought leaders in the field to gather their input on the new technology. Armed with this valuable information, our client company made the decision to purchase this new technology and developed it into a new product line offering.







Product Development

Having developed a prototype surgical instrument, this medical device manufacturer wanted to test its functionality and provide feedback to the development engineers. We scheduled 20 surgeons for prototype testing of this device in a bio skills lab (using cadavers). We gathered information on features, benefits, functionality, anticipated use and projected acceptance of the device. With this specific information, the client company made modifications to the prototype and introduced the new product 8 months later.









Competitive Analysis

An orthopedic company had plans to enter a new segment of the market and sought to gather information on competitors and anticipated new technologies. We interviewed orthopedists and research institutions to identify trends and emerging technologies. We contacted competitive companies to verify information and gather data. Information was cross-referenced, contacts were networked and leads were followed. A competitive analysis was completed which provided this client with background on their competitors and a perspective on future, emerging technologies.









Corporate Image Assessment

This major orthopedic company wanted to know how its customers (orthopedic surgeons, OR supervisors, orthopedic nurses and hospital administrators) perceived them. We conducted a geographically dispersed, random sampling of 60 of their customers, asking questions about products, service and sales representation. A qualitative report was submitted describing how this company was perceived in the marketplace. From this research, several changes were made in the company's focus and message. Corporate brochures and product literature were changed to reflect this new insight.









Marketing Planning / Marketing Communications

A start-up cardiology company needed to raise funding and position itself as a new technology leader. Together with them, we reviewed their goals and objectives, defined their target market, investigated market conditions and quantified their market potential. A marketing plan was developed from which a solid business plan could be constructed. We developed a communications program including media and public relations support and produced corporate and product brochures. Physician training materials were created to support th