- Phone
- 1 - 831 -...
- Country
- United StatesUnited States
- Address
- 828 4th st. santa Monica california USA
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United States Near Los Angeles
Company Description
Anti-Establishment Attire
Any fashion that begins as a reaction to the establishment is almost
always co-opted by said establishment. It happened with hippie duds ? flower-power was used to sell sugary, carbonated beverages to peasant blouse-clad teens. The punk-driven Sex Pistols brought Mohawks, studded leather jackets, bondage gear and safety-pin chic to the masses. The anti-fashion of punk begat grunge, but the trend's flannel shirts, Doc Martens and baby-doll dresses wound up on the catwalk faster than you can say "smells like teen spirit." And because trends tend to be circular, the anti-establishment look lives on, in a far more sanitized form, with poppy MTV staples such as Avril Lavigne, Good Charlotte, and even Ashlee Simpson. Somewhere, Sid Vicious weeps.
Sneakers
Sneakers came out of the gym and into corporate America in 1980
, when a New York subway strike forced business-suited men and women to ditch their uncomfortable footwear as they hoofed to work. A shoe trend was born, followed in quick succession by several others: skateboard punk (remember Jeff Spicoli's checkerboard Vans in "Fast Times at Ridgemont High"?); the sports hero as spokesman (Nike's Air Jordans, anyone?); the dressing down of America (Seinfeld and the computer geeks of Silicon Valley); and the mainstreaming of hip-hop, which started with Pumas and laceless Adidas and continues with shoe lines from myriad music stars.
Urban Apparel
Like hip-hop music, hip-hop fashions a
re in constant flux. Early days of oversized boxer-revealing pants, untied Timberlands, FUBU hats and ultra-puffy Starter coats yielded to couture from Dolce & Gabbana and Versace, which was then mixed-and-matched with designs from less-upscale labels Tommy Hilfiger and Ralph Lauren. Suburbanites quickly hopped on the trend, as did the rappers themselves.
Any fashion that begins as a reaction to the establishment is almost
always co-opted by said establishment. It happened with hippie duds ? flower-power was used to sell sugary, carbonated beverages to peasant blouse-clad teens. The punk-driven Sex Pistols brought Mohawks, studded leather jackets, bondage gear and safety-pin chic to the masses. The anti-fashion of punk begat grunge, but the trend's flannel shirts, Doc Martens and baby-doll dresses wound up on the catwalk faster than you can say "smells like teen spirit." And because trends tend to be circular, the anti-establishment look lives on, in a far more sanitized form, with poppy MTV staples such as Avril Lavigne, Good Charlotte, and even Ashlee Simpson. Somewhere, Sid Vicious weeps.
Sneakers
Sneakers came out of the gym and into corporate America in 1980
, when a New York subway strike forced business-suited men and women to ditch their uncomfortable footwear as they hoofed to work. A shoe trend was born, followed in quick succession by several others: skateboard punk (remember Jeff Spicoli's checkerboard Vans in "Fast Times at Ridgemont High"?); the sports hero as spokesman (Nike's Air Jordans, anyone?); the dressing down of America (Seinfeld and the computer geeks of Silicon Valley); and the mainstreaming of hip-hop, which started with Pumas and laceless Adidas and continues with shoe lines from myriad music stars.
Urban Apparel
Like hip-hop music, hip-hop fashions a
re in constant flux. Early days of oversized boxer-revealing pants, untied Timberlands, FUBU hats and ultra-puffy Starter coats yielded to couture from Dolce & Gabbana and Versace, which was then mixed-and-matched with designs from less-upscale labels Tommy Hilfiger and Ralph Lauren. Suburbanites quickly hopped on the trend, as did the rappers themselves.
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