Life Jewelry Co.,Ltd

Established in 1985, Shen Zhen Life Jewelry Co. Limited. is a branch company of Life International Groups locating in Hong Kong. The branch company is a midsize manufacturer specializing in producing fashionable jewelry. It operates two sales offices based in Shenzhen and Guangzhou, and two factories in Guangdong province, one is in Shenzhen, and the other is in Haifeng. Shen Zhen Life Jewelry ships 90 percent of its products to overseas markets including United States, England and Taiwan. Total sales reached $10 million in 2004. Of this, earrings and necklaces (including pendants) accounted for more than 50 percent.OEM and ODM orders make up 85 percent of its production. However, the company has its own brand ?Roland Fona? and has set up a sales net of up to 35 chain shops throughout the country with the Pearl River Delta as the base. In order to act in accord with increasing productivity, the company plans to establish a new factory based in Haifeng and set up sales offices in Beijing or Shanghai for the next year.    Products prices start at $1 and can go as high as $20 per piece FOB Shenzhen. Prices of high-end products made of 925 sterling silver inlayed with imitation crystal range from $5 to $20 each, while midrange models made of cuprum inlayed with semi-precious stones go for $1 to $10 per piece. Low-end products made of alloy are priced between $1 and $5.